PRODUCT PHOTOGRAPHY COURSE

Sam Coran

  • Course in English
  • 28 Video lessons in HD
  • Full Lifetime access
  • Downloadable resources
  • Access on laptop,mobile and tablets
  • 100% satisfaction guarantee
Sam Coran

Sam Coran

Sam Coran has worked as a Studio Manager for one of the leading E-commerce companies in the Middle East. He’s been a professional photographer for nearly 7 years and most of his images can be seen published in multiple magazines and billboards. His work combines exquisite on-location lighting techniques, extreme creativity on making simple portraits to memorable photographs. Sam’s strength is in photographing people. He also believes in sharing his experience and knowledge as a way of giving back to the creative community.

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PRODUCT PHOTOGRAPHY COURSE DESCRIPTION

Product photography is one of the most popular skills in the world of professional photography. This online course is provided by Sam Coran who has been a studio manager for 3 of the best e-commerce websites in the UAE. In this course, Sam will tell you how he started photography and why did he choose to be an e-Commerce photographer, and what’s the potential of this career. Sam Coran will also show you what do you need to start doing in order to turn this job into a career. Sam will explain in detail how to shoot in a simple way yet get beautiful results. You will also learn in this online product photography course the types of product photography which one is the hardest and how to overcome the obstacles on set.

You will learn about the list of the things you will need in order to start a product photography business, what does Sam use and why? When it comes to cameras you will know which camera on a budget you can use if you are just starting this business. He will also talk about which lens should you use for each product and why. How to use lights and what to get exactly. And since lights are useless with a modifier you will learn about types of modifiers and advantages of each and how many do you need. Light meters should you use it or not and why? You will also learn about different boards and tripods.

What is Product Photography for E-Commerce?

Have you ever wondered how could you go online check out products including clothes, shoes, and accessories then press that Buy button without even seeing it for real, touching it with your own hands, check out all its aspects including sometimes trying it out. That my friend is what we call the magic or the art of e-commerce photography. Product photography for e-commerce should give you an exact true look of how the product would feel as if you are holding it in your own hand. That my friend is what Sam Coran will teach you in full detail in this online photography course.

Learning Outcomes

In this online product photography course, you will learn:

  • The set up for a product photography photoshoot which includes cameras, light, modifiers, boards, and tripods.
  • How to shoot a mannequin aka ghost shot.
  • Shooting a model with RTW (ready to wear) and a walkthrough into the whole process.
  • Setting the tabletop product photography shoot which including bags, accessories, and shoes.
  • How to overcome the difficulties that face you in the styling, negative dark shadows, and more tricks to apply to get the picture that you have in mind.
  • Finally, you will learn how to post-process all these pics and having them ready to send to your client

Product Photography for Ecommerce – Course Description

Course Information

Estimated Time: 5 hours 52 minutes

Sam Coran is a self-taught photographer. Sam has been a studio manager for 3 of the best E-commerce sites in the UAE. He has established photography guidelines, managed creative shoots, campaigns and has had works published in the form of advertising billboards, editorial and online creative that drove traffic to the businesses. He will tell you how he started photography and why did he choose to be an e-Commerce photographer, and what’s the potential of this career. Sam Coran will also show you what do you need to start doing in order to turn this job into a career. Sam will explain in detail how to shoot in a simple way yet get beautiful results. You will also learn in this online product photography course the types of product photography which one is the hardest and how to overcome the obstacles on set.

You will learn about the list of the things you will need in order to start a product photography business, what does Sam use and why? When it comes to cameras you will know which camera on a budget you can use if you are just starting this business. He will also talk about which lens should you use for each product and why. How to use lights and what to get exactly. And since lights are useless with a modifier you will learn about types of modifiers and advantages of each and how many do you need. Light meters should you use it or not and why? You will also learn about different boards and tripods.

Sam will start demonstrating how to set your camera with the proper tethering, how to set up your session with your application. Then he will move and explain in detail the camera setting and the light setting.

You will learn what’s a packshot, how to do it, and how to set the camera for this ghost shot.

You will learn in this part how to set the light up for a model, what type of stand should you use, and when to use two lights instead of one.

Sam will make a detailed demonstration of the set-up of a product table, what to use, and which accessories to apply. He will also give you tricks that would help you keep everything stable with your lights in place.

Why should you use capture one? And how to create a session in it. Sam will teach you how to start using the grey card instead of the light meter and make a test shot. How to also adjust the white balance. And finally, once the colors are good you can start shooting the product.

A detailed explanation of a photoshoot of collector shoes. There are certain steps you should follow at the beginning of each shoot: First you should know how to prep your shoes, second learn how to check for overexposure, third how many shots are requested by your clients, and forth how to adjust your size according to your client request. Finally, you will have to know and expect where the shadows will fall so you can control it.

There will be a detailed description of the model RTW photoshoot, where you should always start first with checking the grey card and exposure. In this section, you will also learn how and where to place your camera to get the same look you can see with your own eye. He will explain all about how to pose, to style, and to work in synchronization with your model. Because being in a good mood always helps on set. It is also very important to keep the rhythm going.

We will see in this lesson a different type of setting with the addition of one more light because not all e-commerce photographers want to do it the same. When it comes to accessories you have to pay attention to the smallest details of the outfit and the accessories itself. That’s why it’s usually important to have a stylist on set, especially in commercial work.

In this section of the online product photography course, Sam will shoot earrings, a ring, and a bracelet on a model. He will make a few changes from the last setting to adjust it to jewelry settings. You will learn tricks on how to shoot reflective objects.

This Is a very affordable way to shoot RTW, because you don’t need a model nor a stylist. One very important thing an experienced e-commerce photographer should know is how to get the insert (the small logo in the fabric on the neck) which is usually not showing when the mannequin is wearing it. That’s a very important thing that your client would always want to see.

What do we mean by editorial? Editorial shots are the shots we use for Instagram, Facebook, and sometimes on the landing page of the website. The set up for editorial shoots is the same we will need to check there’s no overexposure and that we have the proper colors through the grey card. Editorial is always fun because you have the freedom to move things around.

The ultimate question a hard or soft light and which type you should use and why? Some students ask can I use a closed box instead. And how many views or angles do they need to shoot a product on table photography? Sam will answer these questions and tell you why. The first part of each set is always the hardest but once you get it right you just start shooting an item after another without the need for changing the settings. It’s always better to set everything on camera than in post-processing.

This part will be about how to get the perfect shot of a bag with everything in place, with no shadows, sharp texture, and a perfect Logo shot.

In this part, Sam will show you how to set up the table with the modeling lights. He will switch to the macro lens. You will learn a lot of tricks to get rid of all the negative black shadows, get a perfect detailed shot, and to keep everything sharp in the photo from all angles. This was the last part of the shooting now we’ll start post-processing all the images.

Finally, in the post-processing part of the all the photos, you’ll learn all about choosing the right pictures to start editing on photoshop. The online product photography course is covering all the essential tips and steps to help you in starting your career in e-commerce.